Search Engine Marketing

Aim : maximize the visibility of your website in search engines.

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engines result pages (SERPs).

Search marketing services drive qualified prospects to your web site, build your brand, and increase sales.

Natural Search Engine Optimization

Our search engine optimization services are built around your search marketing needs.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a website is presented in the search results, or the higher it "ranks," the more searchers will visit that website.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Every search engine optimization (SEO) strategy begins with the basics: search engine friendly site design and architecture, and the fundamentals of keyword research and content development. Take your SEO strategy to the next level by implementing best practices and staying on top of emerging optimization tactics.

Our approach in SEO

An initial analysis will focus on the current status of the target website. In-depth research will determine the existing penetration of the website in search engines in relation to its brand visibility, the products, services and the website message.

Once the current position is determined we will carry out the appropriate research for keywords and phrases.

Once we have identified keywords and phrases we will prepare a checklist and begin to work through all aspects of a Search Engine Optimisation strategy.

Pay Per Click Advertising Management

Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results. The more you agree to pay per click for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.

PPC campaigns are a fast way to gain visibility in top search engines.

We work with you to select an initial set of keywords to target with your pay per click campaign, and then research additional keywords, across your target audience's entire research/buying cycle, to test for effectiveness in meeting your marketing goals.

In the winning combination, PPC advertising and natural ranking bring qualified traffic to your website, at minimum cost. We work to find the optimal combination for your business.

Some statistics

85% of users use search engines to access a website,
78% of internet users/surfers stop searching after the 30 first results,
33% of users believe that a society that appears in the top positions of search engines is a leader in its market,
55% of online transactions are the result of a link.

Consultation

Take advantage of our no-obligation complimentary consultation. We’ll discuss your search engine positioning and online marketing goals, how to achieve them, and provide a complete quote based on performance.