Email Marketing

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

However, the term is usually used to refer to :

sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
adding advertisements to emails sent by other companies to their customers

Konek Consulting contributes to the optimisation of your emailing campaigns and the success of your multi-channel direct marketing projects.

Why do email marketing ?

Businesses engage in email marketing because it works. And works well.

according to research conducted by the Direct Marketing, email marketing generated an ROI of $48.34 for every dollar spent on it in 2007. The expected figure for 2008 is $45.06, and the prediction for 2009 is $43.52. As such, it outperforms all the other direct marketing channels examined, such as print catalogs,
a February/March 2008 retailer survey by shop.org revealed that email marketing has the second lowest cost per order (CPO) of any online marketing tactic. The CPO of $6.85 compares favorably with, for example, paid search's CPO of $19.33,
a 2008 survey by Newsweaver and B2B Marketing Magazine of 175 UK B2B marketers revealed 78% considered email "critical" or "very important" to their B2B marketing strategy (see the press release.) Newsweaver also surveyed Irish marketers, and 78.1% said that email is either "important" or "very important" to their overall marketing strategy.

And the money is following the results :

a survey of B2B marketers in November, 2008 noted that 68.3% intended increasing spending on email marketing in 2009,
the DMA estimate spending on email marketing (in the USA) will increase from $600 million in 2008 to $700 million in 2009,
a 2008 survey by Forrester Research revealed that 95% of surveyed marketers use email marketing, with another 4% planning to do so by year end,
in a 2008 survey of 200 corporate markters, 74% said they would increase spending on email campaings over the next three years,
in January 2008, Jupiter Research forecast that spending on email marketing will grow from $1.2 billion in 2007 to $2.1 billion in 2012.

So don't wait any more, call us on 00 201 72 27 71 96 or send us an email to learn how our email marketing solution can help us to develop your business.

Advantages of emailing

a mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost,
compared to other media investments such as direct mail or printed newsletters, email is less expensive,
an exact return on investment can be tracked and has proven to be high when done properly,
the delivery time for an email message is short (seconds or minutes) as compared to a mailed advertisement (one or more days),
an advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website,
email messages are easy to track,
advertisers can generate repeat business affordably and automatically,
advertisers can reach substantial numbers of email subscribers who have opted in (consented) to receive email communications on subjects of interest to them,
specific types of interaction with messages can trigger other messages to be delivered automatically, or other events, such as updating the profile of the recipient to indicate a specific interest category.